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Carling Black Label
:''This article is about the beer brand. For the article about the bike club, see Black Label Bike Club''
Black Label is a Canadian brand of lager distributed by Carling and well-known throughout the former British Empire. In several countries, it is also known as Carling Black Label, and in Sweden, it is known as Carling Premier. However, in the United Kingdom it is now known as just Carling in response to public demand for a snappier call at the bar (according to the company).
==History==
(詳細はale, Carling has been brewing lager-style beers since the 1870s. In 1927, as part of an overall corporate re-branding effort under new president J. Innes Carling, the company renamed its already popular Black & White Lager to Black Label.
Three years later, Carling was purchased by Toronto business tycoon E.P. Taylor, who merged the company into his Canadian Breweries Limited (CBL), which grew to be the world's largest brewing company, at least for a time. Under Taylor, Black Label was promoted as CBL's flagship brand and went on to become the world's first beer to be brewed on a mass international scale,〔 becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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